A lot of brands try to make themselves the hero of the story, but what if it was about the customer and how they felt, what they wanted, how they wanted to hear from you. Nick Behling and Eric Hultgren break down making the customer the hero.
What do you want your customer to do on the site? How do you get the customer as close to the "cash register" as possible? Is your site responsive to the device that is trying to look at it? If there was ONE thing you wanted a customer to do - what would it be? Does your site do that? Anne Drummond and Eric Hultgren take that on.
The number one question I get is - should I be on Snapchat? But what if that isn't the right question? With the IPO looming and Facebook + Instagram attacking Snapchat...are you ready for ephemeral video?
Eric Hultgren talks to Dr. Ben Lok about virtual reality, where it is, where it is going, and what might be next.
Eric Hultgren unpacks the 10 lessons that Fast Company parsed out of the Lemonade Beyonce marketing experience.
Periscope had its moment as House democrats took to the floor to stage a sit in that was televised not on C-Span but on Periscope. What does that mean for the platform and will that momentum carry over to the NFL broadcasts in the fall?