Eric Hultgren is back with a talk about the 4 things you can learn from the game Fortnite and how that can help you build equity with your customers and turn them from transactions into advocates.
Digging a bit deeper than we did on Sunday, Eric Hultgren jumps into the $800 million dollar Titan, Avengers: Infinity War to pull out three lessons you can learn from the decade of storytelling Marvel has been on so that you can tell better stories with your brand and connect with your audience on a deeper level.
A lot of brands try to make themselves the hero of the story, but what if it was about the customer and how they felt, what they wanted, how they wanted to hear from you. Nick Behling and Eric Hultgren break down making the customer the hero.
What do you want your customer to do on the site? How do you get the customer as close to the "cash register" as possible? Is your site responsive to the device that is trying to look at it? If there was ONE thing you wanted a customer to do - what would it be? Does your site do that? Anne Drummond and Eric Hultgren take that on.