Episodes
Monday Feb 25, 2019
EP 203: Media spend vs media consumption
Monday Feb 25, 2019
Monday Feb 25, 2019
Anne Drummond and Anne Cook talk about how digital methods for ad delivery are dramatically more effective every day, as digital (and in particular, mobile) makeup nearly 50% of consumer’s time spent with media. While TV still comprises a large statistical margin, it is important to note that the way viewers consume television is far different than before.
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