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On Everything is Marketing presented by MLive we tackle what is happening right now in the world of marketing discussing tactics, tools, and strategy while separating the art of what digital marketing is from some of the noise that surrounds what it isn't.
Episodes
Monday May 23, 2016
Monday May 23, 2016
Eric Hultgren talks about Candice Payne's Facebook video where she wears her newly purchased Wookie Mask from Kohl's. What can marketers learn from this and what does this mean for Facebook Live?
Tuesday May 17, 2016
Tuesday May 17, 2016
Andrew Hawks runs Those Guys Painting company which has developed a very interesting Snapchat strategy for connecting with clients today and build for where the future is going.
Wednesday May 11, 2016
Wednesday May 11, 2016
Nikki Sunstrum will be speaking at #socialcon this week in Ann Arbor and stopped by to talk about why they jumped on Snapchat earlier than most, is the facebook trending topics really a big deal, and should the web be used for cat videos?
Wednesday May 04, 2016
Wednesday May 04, 2016
Eric Hultgren and Ryan Knizner talk about Donald Trump's big victory last night and what will that mean for the campaign between he and presumed Democratic candidate Hillary Clinton.
Wednesday May 04, 2016
Wednesday May 04, 2016
Matt Grajewski joins the podcast to talk about common mistakes made in using or reading the data you get from your website using Google analytics.
Tuesday May 03, 2016
Tuesday May 03, 2016
Eric Hultgren and Brady Madden discuss what the NBC/Snapchat deal means for TV, for the Olympic coverage, and for you and your brand.
Monday Apr 25, 2016
Monday Apr 25, 2016
Eric Hultgren talks to president and CEO of Branded by Sound about Beyonce's new album that she dropped on Tidal and HBO on Saturday with little fanfare and then quickly broke the internet. Is this a scalable plan for the industry and can it save Tidal?
Thursday Apr 21, 2016
Thursday Apr 21, 2016
Erin Kraker stops by to talk about email marketing and some best practices that will impact SEM (search engine marketing), ROI (return on investment), and help hit your companies goals or KPIs (key performance indicators) You can check out her blog post HERE. Find her in the social space:
Thursday Apr 14, 2016
Thursday Apr 14, 2016
Eric Hultgren talks about the AMC CEO dropping the bomb that they are thinking about allowing texting in some of their theaters plus how can small business leverage the disruption in a unique way.