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On Everything is Marketing presented by MLive we tackle what is happening right now in the world of marketing discussing tactics, tools, and strategy while separating the art of what digital marketing is from some of the noise that surrounds what it isn't.
Episodes

Mar 23, 2022

Sep 30, 2021
Sep 30, 2021
20 min
On this episode of Everything Is Marketing, we talk Navigating Finances with David Carrier, from Carrier Law. We talk through protecting everything you've worked to build as an action step, instead of a response to an unfortunate situation and before you need to worry about it.

Sep 29, 2021
Sep 29, 2021
7 min
Today we talk to Dr. Stephen Zonca about the new surgical suite opening at Muskegon Surgical Associates (and Pure Medical Spa). With an onsite surgical suite, patients will not need to go into the hospital or multiple settings for cosmetic procedures and consultation, you can get top tier care in a more nurturing and personal setting.

Aug 25, 2021
Aug 25, 2021
14 min
Today, we talk with Bill Hallan, CEO and president of the Michigan Retailers Association. We get into this year's spending trends and forecasts, whether or not that predicted 'revenge' spending happened, and what is having the most impact on local retailers right now.

Jul 29, 2021
Jul 29, 2021
14 min

Jun 21, 2021
Jun 21, 2021
14 min
In this episode, Eric Hultgren chats with Liz Stutsman from Muskegon Surgical Associates about Cool Sculpting and how right now is the perfect time to check it out.

Jun 21, 2021
Jun 21, 2021
19 min
In this episode, Eric Hultgren talks with Justin Livingston of Unity Rd about franchising in the cannabis space, the amount of education Unity Rd puts into the ecosystem, and the quest to be the McDonald's of Cannabis.

Jun 11, 2021
Jun 11, 2021
14 min
In this episode, Eric Hultgren sits down with Justin Livingston, VP of Franchise Development to talk about how to open a dispensary and some of the myths about the franchise space.

Jun 11, 2021
Jun 11, 2021
12 min
In this episode Charlene Rainy of Booked and Balanced, stops by to talk about finances and taxes for those in the cannabis industry and specifically rule 280E.

Jun 9, 2021
Jun 9, 2021
12 min
In this episode, Eric Hultgren sits down with Shaun Mansour managing partner and founder of Shaun A. Mansour PLLC to talk about the opportunities in the cannabis industry as well as some of the pitfalls you might encounter when you start.