Episodes
Wednesday Oct 14, 2020
ETIM Ep 214: The Business of Cannabis with Andrew Brisbo
Wednesday Oct 14, 2020
Wednesday Oct 14, 2020
Executive Director of the Marijuana Regulatory Agency in Michigan, Andrew Brisbo joins the show to talk about the business of cannabis. Where is it now, how are we doing, where are we going. Host Eric Hultgren and cannabis industry reporter for MLive, Gus Burns get into a very interesting discussion about this billion dollar a year, booming industry.
Wednesday Mar 11, 2020
Ep 213: How the Coronavirus is changing marketing
Wednesday Mar 11, 2020
Wednesday Mar 11, 2020
In this episode, Eric Hultgren gives you some insight into how the Coronavirus is changing how marketers think and speak to their customers. Plus, Facebook puts out a guide that can help you with your crisis management.
Wednesday Feb 05, 2020
Ep 212: Marketing Surprises: How You Can See Your Campaigns in a New Light
Wednesday Feb 05, 2020
Wednesday Feb 05, 2020
In this episode, Eric Hultgren talks to Jamie Dionne about an experiment that MLive executed in December that yielded some surprising results. Those results have led the team to look at a lot of things in a new light.
Tuesday Oct 15, 2019
Ep 211: The Creative Process Designer vs. Videographer
Tuesday Oct 15, 2019
Tuesday Oct 15, 2019
Andy Olson and Myron Stanley get into a deep conversation about the process of making creative things for clients. Their inspirations, the pain points, and how they understand what they are supposed to make and for whom they are making it.
Thursday Sep 26, 2019
EP 210: The Creative Process
Thursday Sep 26, 2019
Thursday Sep 26, 2019
Corina and Andy join the show to talk about the process of designing ads and how you stay creative day in and day out.
https://www.linkedin.com/in/corina-van-duinen-75880142/
Tuesday Jul 02, 2019
EP 209: Blitzes and Coupons are the Yo-Yo Diet of Sales
Tuesday Jul 02, 2019
Tuesday Jul 02, 2019
Anne Drummond joins Eric Hultgren to talk about the art of the sale and if 77% of customers expect businesses to offer products that cater to their personal tastes are you better off building an experience rather than a deal?
Friday May 24, 2019
EP 208: Create Content in 45 min
Friday May 24, 2019
Friday May 24, 2019
At MLive Media Group, our creative team is often called upon to generate ideas for our clients. We thought it might be nice to share with our readers how our own team generated differing content, all with the same subject matter. This exercise can be used for your own business, product, or philosophy. It can be used by a team of one or a team of many members—and applied to nearly every subject. Anne Drummond, Andy Olson, and Sheri Nicholson sit down to talk about the process of making content against the clock.
Wednesday May 08, 2019
EP 207: The Questions your Customer has.
Wednesday May 08, 2019
Wednesday May 08, 2019
Your customer has questions and you can be the answer if you know the questions before your customer does. Becca Aldrich and Eric Hultgren talk about how to use search in order to discover what your customer needs you to answer with content.
Wednesday May 08, 2019
EP 206: Filming in the Name of.
Wednesday May 08, 2019
Wednesday May 08, 2019
Eric Hultgren and Anne Drummond talk video and how you must make this part of your campaign and when you do the best way to execute on multiple channels, along with some tips on how to make them native to the different social platforms.
Monday Mar 18, 2019
EP 205: Story vs. Commercial
Monday Mar 18, 2019
Monday Mar 18, 2019
Eric Hultgren is joined by Nick Behling, Anne Drummond, and Nate Reens to talk about when you should create a commercial and when you make a story and how those two can work together to help reach your customer.