Everything Is Marketing - An MLive Media Group Podcast

Ep 194: Your Attention Please

Eric Hultgren was in Bay City for Social Mitten talking about how you can connect with your customers and not only gain their attention, you can keep it. 

Ep 193: What Fortnite Can Teach You About Customer Relations

Eric Hultgren is back with a talk about the 4 things you can learn from the game Fortnite and how that can help you build equity with your customers and turn them from transactions into advocates. 

EP 192: What Avengers: Infinity War can teach you about linear storytelling

Digging a bit deeper than we did on Sunday, Eric Hultgren jumps into the $800 million dollar Titan, Avengers: Infinity War to pull out three lessons you can learn from the decade of storytelling Marvel has been on so that you can tell better stories with your brand and connect with your audience on a deeper level. 

Ep 191: Bowling in a sea of content

Eric Hultgren went bowling this weekend and decided that was the perfect way to talk about building content and your brand for the long-term vs. cutting corners and just trying to get a strike. 

Ep 190: Avengers: Infinity War and your brand

Eric Hultgren gives a quick primer on why the Avengers storytelling can be helpful to how you and your brand build your own universe. 

EP 189: Futureproof your marketing

Make 2017 the year you learn a different business language. Eric Hultgren and Jeff Leitch breakdown some of the key components that you can use to futureproof yourself and your brand. 

EP 188: Make the customer the hero

A lot of brands try to make themselves the hero of the story, but what if it was about the customer and how they felt, what they wanted, how they wanted to hear from you. Nick Behling and Eric Hultgren break down making the customer the hero. 

Ep 187: The Customer journey on your site

What do you want your customer to do on the site? How do you get the customer as close to the "cash register" as possible? Is your site responsive to the device that is trying to look at it? If there was ONE thing you wanted a customer to do - what would it be? Does your site do that? Anne Drummond and Eric Hultgren take that on. 

EP 186: Is 2017 the time for Snapchat?

The number one question I get is - should I be on Snapchat? But what if that isn't the right question? With the IPO looming and Facebook + Instagram attacking Snapchat...are you ready for ephemeral video? 

Ep 185: Rev Dawn Scott Damon

On this episode we talk about women in business and how they can get inspired and empowered with an event from the Freedom Girls Sisterhood.