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On Everything is Marketing presented by MLive we tackle what is happening right now in the world of marketing discussing tactics, tools, and strategy while separating the art of what digital marketing is from some of the noise that surrounds what it isn't.
Episodes
Monday Aug 08, 2022
Monday Aug 08, 2022
On this episode of the podcast Eric Hultgren and Paige Spisak talk with Tracy Padot about innovations at ESTO and how those innovations are felt when you visit Lansing, MI
Sunday Aug 07, 2022
Sunday Aug 07, 2022
On this episode of the podcast Eric Hultgren and Paige Spisak talk with Gabe Saglie about TravelZoo and how it can help not only travelers but destinations reach each other to create a sublime travel experience.
Sunday Aug 07, 2022
Sunday Aug 07, 2022
Eric Hultgren and Paige Spisak talk with Dana Wagner about all the things Kalamazoo has to offer from the first walking mall in America to the Gilmore Car Museum and everything in between. We find out what makes K-zoo special as we broadcast live from the ESTO 2022 conference.
Sunday Aug 07, 2022
Sunday Aug 07, 2022
On this episode of the podcast, Eric and Paige talk with Amy and Megan from Simpson County, KY to find out the amazing things happening in the city of Franklin and learn about how Johnny and June Cash came to be married there.
Sunday Aug 07, 2022
Sunday Aug 07, 2022
On this episode, Paige and Eric talk with Mary Beth Stutzmen from Visit Alpena while we are live at the 2022 ESTO Conference to find out what is new in Alpena and since Paige just moved there, what she should do first.
Sunday Aug 07, 2022
Sunday Aug 07, 2022
Mackinac Island Tourism Bureau was just named the # 1 island in the continental U.S. by Travel + Leisure so Eric Hultgren and Paige Spisak had to sit down with Tim Hygh at U.S. Travel Association ESTO 2022 and talk about that award and the other amazing things happening on the island.
Sunday Aug 07, 2022
Sunday Aug 07, 2022
Rachel + Michael from Nativo Platform are with us at U.S. Travel Association ESTO 2022 to talk about the importance of storytelling in the travel space to improve the brand-to-consumer relationship
Saturday Aug 06, 2022
Saturday Aug 06, 2022
In this episode, Eric Hultgren and Paige Spisak sit down with Mike Kent from Traverse City Tourism to talk about the business of tourism, putting an entire pie into a beer, falling down a mountain on a bike, and eating 22 different hamburgers from different locations at the U.S. Travel Association ESTO conference
Saturday Aug 06, 2022
Saturday Aug 06, 2022
In this episode, Paige Spisak and Eric Hultgren sit down with Katy McNeil from Columbus, NE, and Platt County to talk about the Something Good campaign "Nebraska Nice" and the things not to miss if it is your first time visiting Nebraska.
Friday Jun 17, 2022
Friday Jun 17, 2022
Today we talk with Ripple's CEO Justin Singer - from their start early on in the legalized recreational marijuana field to their move to the Great Lakes State, Michigan, and how they find balance between confection and function in the cannabis edibles arena